KPI / Conversions

Make the most of your audience to increase profitability and grow. Refficience supports you in your experimentation and guides you through the implementation of tests.

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Conversion optimization and acquisition costs

Maximizing conversion rates is an excellent way to reduce acquisition costs and sustain a web-based business model. The web environment is challenging for anyone wanting to keep acquisition costs under control. Indeed, with traffic costs on a relatively constant rise (CPC, lead purchasing, affiliation, advertising, emailing), optimizing conversion becomes crucial to maintaining website profitability.

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