Search Engine Optimization

We perform a detailed analysis of your website and provide concrete recommendations to sustainably improve your visibility in search engines.

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SEO audit and recommendation areas

The SEO consulting missions conducted with our clients are generally structured around three dimensions: first, the technical analysis which is carried out through an analysis grid of nearly one hundred criteria and technical points corresponding to SEO best practices. In short, this step aims to optimize the crawl path for search engine bots and the site's ability to have all its content indexed under the best conditions.

Next comes the semantic audit, which aims to highlight the consistency or lack thereof between user queries made through search engines and the semantic universe of the site's indexed content. At the end of this analysis, we will define together the editorial development or optimization strategy.

Site popularity is an aspect whose importance is often underestimated, but it remains a top-tier criterion for search engines whose signals are constantly evolving (netlinking profile, social, engagement). When relevant, a competitive benchmark is included in the analysis.

Documents and deliverables

Aware of our clients' constraints (resources, timeline, budget), we strive to be extremely available and responsive to best adapt to your needs. To that end, to give you the keys to successful prioritization, all our recommendations include priority levels based on the resources required for implementation and the estimated business impact.

The preliminary audit is a decisive step in the engagement, as it provides our clients with a first set of recommendations - the "SEO Quickwins". These actions, which are generally simple to implement, can significantly improve the situation. If you have a limited budget and resources coupled with a tight schedule, this preliminary audit is an excellent alternative.

The full audit allows us to design the overall SEO strategy. It is a document structured around technical, semantic, and popularity analyses.

Reporting, whose format and frequency will be defined together based on your objectives, aims to provide visibility on the evolution of your site's behavior (on-page) and its positions in search engines.

When should the SEO engagement begin?

As a principle, we always seek to best adapt to your needs and can integrate at any point in a website's lifecycle.

However, since deploying SEO recommendations can have a significant impact on your current and future developments, it is preferable to integrate SEO thinking from the drafting of functional and technical specifications for page templates. The second meeting with the web project generally occurs during mockup creation, content structuring and hierarchy. Finally, we ensure quality assurance of the implemented recommendations before going live.

Then come the support phases through the monitoring, consulting and reporting triptych, and the deployment of the offsite SEO strategy through the netlinking strategy.