Website Performance Optimization
We perform a WPO study of your website and provide technical solutions to reduce the start render time and the overall page load time.
Want to improve your loading times?Request your Audit »
We perform a WPO study of your website and provide technical solutions to reduce the start render time and the overall page load time.
Want to improve your loading times?Request your Audit »
Beyond offering a better user experience, improving page load times has numerous benefits, both from a marketing perspective with the additional traffic it generates, and from a business standpoint as it increases revenue per visitor, as well as technically since it reduces bandwidth consumption.
Many large companies have shared their successful experiences with page load time optimization. Bing published a study on the impact of increased loading times on their search result pages.
| Loading time | + 0.2sec | + 0.5sec | + 1sec | + 2sec |
| Revenue/user | / | - 1.2% | - 2.8% | - 4.3% |
| Click volume | - 0.3% | - 1% | - 1.9% | - 4.4% |
| Satisfaction | - 0.4% | - 0.9% | - 1.6% | - 3.8% |
| Time to click | + 0.5sec | + 1.2sec | + 1.9sec | + 3.1sec |
This study was presented at the Velocity conference in 2009.
Source: http://velocityconf.com/velocity2009/public/schedule/detail/8523
Mozilla published a detailed study on improving their conversion rate. Using a test sample of their users, the Mozilla teams demonstrated that by reducing the loading time of the Firefox download landing page by 2.2 seconds, they measured a 15.4% increase in their browser download rate.
The study details are available on the official Mozilla blog.
Source: http://blog.mozilla.com/metrics/2010/04/05/firefox-page-load-speed-%E2%80%93-part-ii/
Stoyan Stefanov, former engineer in charge of web performance issues at Yahoo!, published a similar study to Mozilla's in 2009. He concluded that the search engine's overall traffic dropped by 5 to 9% if their page load time degraded by 0.4 seconds.
Source: http://www.slideshare.net/stoyan/dont-make-me-wait-or-building-highperformance-web-applications
Also at the Velocity 2009 conference, Shopzilla (the leading price comparison site in the USA) published impressive figures on the impact of WPO.
By reducing the average load time to 1.2 seconds from 7 seconds previously, Shopzilla saw many of its KPIs improve significantly:
Presented by Shopzilla/Phil Dixon.
Source: http://velocityconf.com/velocity2009/public/schedule/detail/7709
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