ChatGPT Ads

An open channel, to be structured properly

Advertising inside conversational assistants is no longer a projection: inventory is live across many markets. Formats and targeting options still move fast, which makes one thing decisive: getting account structure and the measurement plan right from day one, or budget decisions six months in will be made blind.

We work on launches, account, measurement and first campaigns, as well as on taking over an existing setup that is not being steered.

What we do

• › Scoping: objectives, target CPA, seed budget, scale-up timeline
• › Setup: advertiser account, naming conventions, UTM taxonomy consistent with your other channels
• › Measurement before spend: tracking plan, server-side conversions, incrementality protocol
• › Campaign structure: segmentation by conversational intent, budgets, bidding
• › Creative: short messages and assets built for a conversation, not recycled banners
• › Management: budget arbitration against your other channels, stop thresholds agreed upfront
• › Reporting: CPA, cost per qualified conversation, assisted contribution, generative share of voice

Start with a framed test

Even on an open channel, a new lever is judged on a capped budget and on assumptions written before launch: expected conversion volume, target CPA, test duration, decision criteria. Without that frame, a campaign drifts on out of habit and nobody can say whether it created value. We set the scale-up or stop decision at scoping time, with numbers attached.

Paid alone is not enough

A user exposed to an ad inside an assistant often asks that same assistant for an opinion. If your brand does not show up in the organic answer, you are paying for a comparison you lose. That is why we handle paid presence and organic visibility in AI answers as one setup.

Frequently asked questions

Is ChatGPT Ads available in my market?

The channel is open in many countries. We confirm availability, formats and targeting options for your market and your industry before launch.

What budget should I plan for?

A pilot is sized by the conversion volume needed to decide, not by a symbolic amount. We start from your target CPA and the volume required to get a readable result.

How do you measure a conversational channel?

Through declared tracking, UTM and server-side conversions, combined with an incrementality protocol (geographic or time-based holdout). Without it, a late-funnel channel claims sales that would have happened anyway.

Should I cut Google Ads or Meta?

No. You work at constant acquisition budget and compare marginal CPAs. The new channel takes budget when it earns it, and gives it back when it stops.

Any questions? Feel free to contact us »