GEO / Generative engines

What GEO actually means

Generative AI tools (Gemini and Google AI Overviews, OpenAI's ChatGPT, Anthropic's Claude) are profoundly changing user habits and the way people search for information on the web. It is therefore no longer only about ranking in search results, but about seeing your brand cited and your content reused by LLMs, which identify you as the source.

GEO means making your site readable, quotable and verifiable for those systems, then measuring what they actually retain from it.

The levers we work on

• › Access: allowing and controlling AI crawlers (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended), content served as HTML without a JavaScript dependency
• › Quotability: content structured as short, sourced and dated answers rather than catch-all pages
• › Brand entity: consistent information between your own site and the third-party sources models rely on
• › Structured data: Organization, Product and FAQPage markup that engines can actually use
• › Measurement: citation tracking, query by query and engine by engine

What we deliver

The GEO audit maps the current state: what engines can read from your site, what they say about you today, and which competitors own the ground on your key intents. As with our SEO audits, every recommendation carries a priority level based on implementation effort and estimated business impact.

Citation monitoring sets up a representative query set for your buying intents, queried at regular intervals across several engines. You see your brand appear or disappear from the answers, and you track the competitors quoted instead of you.

Editorial support turns those findings into content: answer formats, page structure, verifiable data and figures that give models a reason to quote you.

GEO does not replace SEO

Generative engines rely heavily on existing search indexes and on crawlers being able to read your site. A site that is invisible in organic search, or technically unreadable, stays invisible in AI answers. Our GEO work therefore builds on search engine optimization and technical performance rather than replacing them.

What about paid visibility?

Advertising inside ChatGPT is live across many markets. To combine it with your organic presence, see our ChatGPT Ads campaign management page.

Any questions? Feel free to contact us »