Thomas Soudaz
Consultant in search engine optimization, visibility in AI search engines and web performance, founder of Refficience.
Background
Thomas Soudaz founded Refficience in 2011. The company helps businesses with search engine optimization, web performance, conversion and visibility in generative search engines.
Before that, he was SEM manager at the GISI media group, in charge of the performance of its websites (L'Usine Nouvelle, LSA, L'Argus de l'assurance), then led traffic acquisition at Empruntis, a French mortgage broker.
He holds a master's degree in marketing from EMLV (École de Management Léonard de Vinci), a business school in La Défense, Paris.
He gave two talks at SEO Campus, the French SEO conference: "Webperformance Front-End et SEO" and "Webperformance Mobile et Monitoring" (both pages in French).
He taught e-commerce and digital marketing at ENSEA, a French engineering school, and runs the Refficience training courses: SEO, link building, front-end performance, web analytics and e-commerce.
Areas of expertise
- Search engine optimization: crawling, indexing, site migrations, link building.
- Visibility in AI search engines (GEO): content that is readable, citable and verifiable, and measuring citations.
- Web performance: page load time, measurement and monitoring.
- Conversion rate optimization.
- WordPress and WooCommerce, down to plugin development.
Software
- ProdTabs, a WooCommerce plugin for multilingual product tabs, free with a Premium version .
- HTTP Header Injector, a free and open source Chrome extension that adds HTTP headers to browser requests .
Latest articles
- Yoast SEO and Rank Math ignore the text of WooCommerce product tabs
- Showing WooCommerce product tabs anywhere with the [prodtabs] shortcode
- Translate WooCommerce product tabs with WPML or Polylang
- Migrate from Custom Product Tabs (YIKES) without losing your tabs
Case studies
- Video benchmark of page load times in the flooring industry
- Page load optimization of e-Gérance, before and after video
Talks
- Webperformance Mobile et Monitoring, SEO Campus
- Webperformance Front-End et SEO, SEO Campus
Outside work
- Father of a 6-year-old.
- Diver, squash player, gamer (semi-retired: RTS and LoL) and chess player.
- Claude Code vibecoder by night.
- Married to a business lawyer.